fresh’s Holiday 2023 was inspired by luxe and eclectic patterning. It was a redefining year where we wanted to separate from our old aesthetic and be relevant in a luxury skincare space. I was challenged with melding heritage sensibility with innovative graphic design. The result was a pattern utilizing the “f” from our logo. It was incorporated not just into the packaging but into the campaign as a whole creating a whole new chapter for the fresh brand.